The Leicestershire team bidding to run the single region-wide Business Link contract says it has helped hundreds of county firms.
One firm to benefit is a Loughborough business aiming to cut back on the waste in the exhibition industry with its recyclable cardboard display system.
Wildcard Creative, the new name for six-year-old business Space Manipulation, of Rectory Place, was helped by Business Link Leicestershire's Creative Industries Regeneration Team (CIRT) to develop and patent its creation.
Wildcard's developer and director, Jamie Douglas, said the system aims to eat into the 120,000 tonnes of waste sent to landfill from exhibitions each year.
He said: "With landfill tax rising and lots of firms keen to show environmental responsibility, we are going to be busy pitching and picking up customers."
The system has attracted the attention of fashion retail pioneer Wayne Hemingway, who is supporting Mr Douglas and his colleague, Tim Purkis.
Mr Douglas said: "We are in negotiations to bring Wayne on board as a non-executive director. He lends a lot of weight to the project.
"CIRT has not only provided a sympathetic ear but helped us develop a structured plan to become more profitable."
"They helped us develop the business plan and financial projections to secure funding for development."
As featured in the Leicester Mercury 26th January 2006