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News / Events

Intro to Search Engine Marketing 23rd November 05

23/11/2005

*SPECIAL EVENT- EXTRA SEMINAR ADDED!*
Due to popular demand this seminar has been added to the programme

An Introduction to Search Engine Marketing


Ann Stanley, Regional Director of online marketing agency www.media.co.uk will present an introduction to search engine marketing.

This interactive workshop will cover:

• The 4 techniques of search engine marketing
•How results are displayed in the search engines
•How search engine spiders work and what factors in your website can block them
•why keyphrases and content are important
•the steps used during optimisation
•Google 'page rank' and 'sand box'
•How to develop links to your site
•Introduction to 'pay per click'

In the second half of the seminar we will go online to show you how to 'audit' your site and carry out key phrase research.

This will give you some DIY tips on how to improve your own site.

You will also be able to ask Ann those burning questions on Web marketing!

The date: 23rd November 2005
The time: 6pm-9pm
The place: Coffee Heaven, The LCB Depot, 31 Rutland street, Leicester LE1 1RE

The seminar is suitable for business managers, directors, sole traders or those with a specific marketing/web remit within a creative company only.

To secure a place at this event, please email Caroline@cirt.org.uk with 'Search Engine Yes' in the subject line.


Once you have a place you will be emailed requesting your two main issues for the seminar and for a few words about your company. (If you have previously submitted this there is no need to re-send it.)

Places can only be reserved on a '1st come, 1st served' basis.


N.B. 40 delegate capacity- Places can only be reserved on a 1st come, 1st served' basis

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