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News / Events

Search Engine Marketing-Get your website working

30/03/2006

Ann Stanley, chartered marketer and regional director of MediaCo will return to deliver an interactive workshop on the practical aspects of search engine optimisation.

This course is designed for those with a basic understanding of how search engines work and builds on last year's seminar 'An Introduction to Search Engine Optimisation'.

This seminar will give you practical tips and tools on improving your site by…

•Auditing your site - What Google thinks of your site, Alexa rankings and competitor intelligence

•Keyphrase research and planning – The use of Yahoo and Google

•Writing optimised text – See examples of best practice for your site

•Measuring performance – Get to know position analysis

•Developing essential links to your site

•Ongoing monitoring – The Gap analysis
If you have a site, you need this seminar!

The date: 30th March 06
The place: LCB Depot
The time: 6pm

This seminar is for Leicester based creative companies/sole traders/pre-starts/ those working in the Leicester creative sector with a website they would like to develop.

To secure a place at this event, please email Caroline@cirt.org.uk with 'Search Engine YES' in the subject line.

Once you have requested a place you will receive details on how to secure your place through the new refundable deposit scheme, your two presentation issues for the seminar and for a few words about your company. (If you have previously submitted this there is no need to re-send it)

N.B. Places can only be reserved on a '1st come, 1st served' basis

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